While tobacco companies face restrictions in Europe and USA, tobacco consumption in many Asian countries is on the increase. Smoking American or European cigarettes is seen as fashionable. A few Asian governments have followed the example of Western nations: tobacco advertising on television and radio has been forbidden. However, the tobacco companies still find ways to get their message to the people of these extremely populated countries.
While adult males have been the most common smokers in Asia, advertising aimed particularly at women and young people is trying to change that. Growing numbers of Asian women see smoking as a sign of their liberation. The multinational tobacco companies say that they do not intend to promote smoking among non-smokers in Asia.
Instead, they say that they want Asian smokers to change their favourite kind of cigarettes. The evidence suggests the opposite, however. It was precisely in Hong Kong, where few women smoked, that the American company S&M introduced their “Victoria Slims”, a cigarette brand aimed at women.
Doctors and scientists are concerned about how smoking will affect the health of the Asian people. Scientists estimate that because of the rising tobacco consumption in Asia, the annual worldwide number of deaths due to tobacco will triple over the next two or three decades.
I. READING COMPREHENSIONANSWER QUESTIONS 1-2 ACCORDING TO THE INFORMATION GIVEN IN THE TEXT. USE YOUR OWN WORDS.
1) Why is Asia an attractive market for tobacco multinationals?
- Because of its extremely high population / because there are fewer restrictions on tobacco publicity (one reason is enough).
ARE THESE STATEMENTS TRUE OR FALSE? JUSTIFY YOUR ANSWERS WITH WORDS OR PHRASES FROM THE TEXT.
3) Asian governments haven’t done anything to control tobacco consumption.
- TRUE. “Advertising particularly aimed at women” (lines 6-7); “women see smoking as a sign of liberation” (lines 7-8).
II. USE OF ENGLISH7) Find in the text the word which has the following definition: “the commercial name of a product” (noun)
- SUGGEST PROPOSE SUPPOSE ADVISE
- More people get angry AT / WITH smokers in western countries.
“American companies have introduced a new product in Asia”.
She said: “Don’t smoke if you want to save money.”
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