A short but growing list of recording stars that includes Prince, Madonna, and Radiohead are willing to depart from the control of the four multinational corporations that dominate the industry. The members of the British rock band Radiohead said that they are going to sell their new album, at least initially, exclusively as a digital download and allow fans to decide how much to pay for it, if anything.
The band also said they expected a conventional CD release of the album, the 10-song “In Rainbows,” early next year, although Radiohead have not yet reached an agreement with the EMI Group, with whom they have a contract. A number of other record companies seem to be interested in the rights to distribute the album, even though the value of such a deal for a record company is reduced when the members of the band keep the digital sales entirely to themselves. Extra profits could then be made by selling the old-fashioned plastic CD as a package, with extra new songs and photographs, at a much higher price (about $50 per copy).
The band’s digital pricing plan represents a break from the industry standard established by Apple’s iTunes service, which generally sells individual songs for 99 cents apiece and complete albums for $10 to $12. The band have never sold their recordings on iTunes because of their desire to sell their albums only in their full original form. Early reaction suggests that listeners are ready to pay, but much less than they would do for a CD in stores.
I. READING COMPREHENSION
ANSWER QUESTIONS 1-2 ACCORDING TO THE INFORMATION GIVEN IN THE TEXT. USE YOUR OWN WORDS.
1 Will buyers have to pay for Radiohead’s new album? Explain.
2 How can conventional music companies be affected by Radiohead’s decision?
ARE THESE STATEMENTS TRUE OR FALSE? JUSTIFY YOUR ANSWERS WITH THE PRECISE WORDS OR PHRASES FROM THE TEXT.
3 Radiohead are alone in this new marketing strategy.
4 Radiohead will sell their new album only as a digital download.
5 The extras cannot be downloaded.
6 The album’s 10 songs will be sold for 99 cents apiece.
II. USE OF ENGLISH
7 GIVE ONE SYNONYM for “profit” (NOUN; LINE 9).
8 FIND IN THE TEXT THE WORD WHICH HAS THE FOLLOWING DEFINITION: “privileges given by law”(NOUN).
9 FIND IN THE TEXT ONE OPPOSITE FOR “forbid” (NOUN).
10 GIVE AN ADJECTIVE WITH THE SAME ROOT AS “value” (NOUN; LINE 8).
11 GIVE A QUESTION FOR THE UNDERLINED WORDS:
“Some users spent hours and hours downloading a full music album years ago”.
12 TURN THE FOLLOWING SENTENCE INTO THE PASSIVE VOICE:
“Radiohead couldn’t release their new record last december”.
13 FILL IN THE GAP WITH A CORRECT FORM OF THE VERB IN BRACKETS:
- “I will never forget (PLAY) playing video games when I was ten”.
14 USE THE WORDS IN THE BOXES TO MAKE A MEANINGFUL SENTENCE. USE ALL AND ONLY THE WORDS IN THE BOXES WITHOUT CHANGING THEIR FORM:
writing to computers students used with are